Medasend Biomedical
A years-long client, we managed all of this medical waste company’s online presence, including website design and content creation, SEO, social marketing, event marketing, email campaigns, lead generation and even produced its continuing education program from the ground up.
Task
Healthcare marketing, brand management and continuing education course development
The importance of ranking on the first page of Google for city-targeted keywords was paramount for this healthcare company. Our robust SEO strategy saw Medasend rank for competitive keywords when paired with city names, all across the United States, including major metropolitan areas.
From the ground up, we planned, produced, built and promoted a continuing education program for this client’s customers.
This included video production and editing, content writing that had to meet regulatory requirements, quiz and test-taking functionality – all implemented into a portal that was built on the client’s website.
Multiple website updates, all using the WordPress platform, ensured the brand was kept up-to-date on industry standards when it comes to web presence. Continuous refreshes kept the website relevant compared to its competitors.
We produced all physical marketing materials for this client, including postcard mailers, product brochures and catalogs, event leaflets, business cards, sponsorship decks and more.
Brinc was responsible for setting up a call center to make outbound sales calls and develop leads. Each of these leads was then nurtured through our customized landing pages, specifically made to address pain points for certain segments of customer.
By combining these three marketing strategies, Medasend saw a 6X increase in sales leads, a 25% increase in landing pages that ranked on the first page of Google, and a 4.8% increase in conversion rate.