When it comes time to scale ad campaigns, experience and expertise comes into play. It’s not as simple as upping the budget and saying a prayer. To maintain a more than profitable ROAS, we continuously analyzed data to allocate budget in the right places and cut losers, conducted A/B testing to refine creatives and landing pages, winners, and optimized product pages.
An e-commerce brand is only as good as the product. Our focus in content marketing was the creation of unique video reels for Instagram and TikTok that highlighted the uniqueness and exclusivity of this brand’s product range.
Through custom Shopify theme development and A/B testing, we implemented conversion rate elements on landing pages that made the customer lander-to-checkout journey several times more profitable.
Customers checked out more often, lowering CAC and lengthening the duration of each successful ad creative before needing to refresh. This in turn reduced work hours spent from our team.
Using a 3X ROAS as a foundation gave us a ‘floor’ metric to meet, build upon and increase as we optimized each campaign.
We managed a daily ad spend of upwards of $7,500 and have experience in scaling seasonally. Holiday season budgets tripled, even quadrupled in size.
A robust affiliate program allowed content creators to promote the brand, earning them commissions after customers utilized their custom discount code.
Through fully organic content and product page optimization, the brand ranked on the first page of Google for competitive keywords.
Using Google Tag Manager and Stape, we shifted this client’s data tracking efforts from platform-owned pixels to one where the client owns the data (server-side tracking).
Utilizing influencers to create user-generated content successfully contributed to an engaging content strategy.